Design changes and improves lives, inspires creativity and new forms of expression. It also enhances business competitiveness in today's crowded marketplace.
The DesignSingapore Council is Singapore's response to these propositions and opportunities. As a national initiative, DesignSingapore aims to place Singapore on the world map for design creativity. It looks to developing a thriving, multi-disciplinary design cluster of industries and activities in Singapore that has relevance and impact globally. The initiative also aims to bring design to business boardrooms, markets and new audiences.
The DesignSingapore Council, set up since August 2003 by the Ministry of Information, Communications and the Arts, is the national agency for promotion and development of Singapore design. The Council works closely with other government agencies, the design community, industry and education institutions to promote design in business and education, and to develop Singapore as one of the leading international centres for design creativity.
Building upon the foundation of the first five years, DesignSingapore will focus on three key strategies in its next phase, from 2009 to 2015, to fulfill its vision of developing Singapore to be a global city for design creativity in Asia where design improves capability, enhances quality of life and drives the nation's competitiveness internationally. Our three strategies are:
- Strategy 1: Develop Capability for a Globally Competitive Design Cluster
- Strategy 2: Enable Enterprises to Leverage Good Design for Economic Growth, Quality of Life and the Environment
- Strategy 3: Drive Innovation and Design IP Creation to Stay Ahead of the Curve
The DesignSingapore Council is a high-level Council which actively engages leaders and individuals from the various industry stakeholders, the design community and government. It serves as a common platform to steer the national design agenda and coordinate the implementation of the initiative.
The Council's role is
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to chart and spearhead the national design direction |
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to coordinate the resources of various agencies, institutions and industry in promoting and developing design excellence |
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to establish a strong network between Singapore and the international design community and stakeholders |
The Industry Development Panel (IDP) comprising representatives from the key design and design-related industry and professional associations in Singapore assists the DesignSingapore Council in the development of the industry.
The IDP's role is
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to address the specific issues relating to the growth and continued competitiveness of the design industries as an integrated cluster, issues of industry promotion and capability development, inter-disciplinary collaboration and development, internationalisation, as well as professional practice and standards |
The International Advisory Panel (IAP) comprises leaders from the international design-related business and design communities who would advise the Council on its plans to develop Singapore into a Design hub in Asia, and to grow design into one of the key pillars of economic growth.
Chaired by the Chairman of DesignSingapore Council, the IAP consists of members who are high-level and well-networked leaders in the international business and design communities. Each IAP member is appointed for a 2-year tenure.
The IAP's role is
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Provide a global perspective on the scenarios, trends and challenges that would impact the development of design in Singapore |
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Advise on international best practices |
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Propose how Singapore can leverage its strengths and address its weaknesses so as to increase its international competitiveness |
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Provide feedback on design and design promotion issues identified by the DesignSingapore Council |
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Provide advice and assistance in the initiation of international collaborations to promote and raise the international visibility of Singapore as a design hub |
